Sports Marketing

Digital/Tech

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2-Jul-2024

News In Brief

MBC Media Solutions introduces new offering, MMS Sports

28-May-2024

News In Brief

dentsu Sports International (DSI) launched in MENA, with HQ in Riyadh

15-May-2024

Ads of the Week

adidas creates the world’s first football pitch to have a gender

27-Mar-2024

Branding

Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play

14-Mar-2024

Branding

Football legend Mohamed Salah becomes brand ambassador of Visa

6-Mar-2024

News In Brief

NEOM becomes principal partner of Rajasthan Royals, India's premier T20 cricket giants

5-Mar-2024

News In Brief

AliExpress selects football stars as brand ambassadors ahead of Ramadan

5-Mar-2024

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5-Mar-2024

News In Brief

Visa and Red Bull F1 Teams enter global partnership

27-Jan-2024

News In Brief

Perfetti Van Melle’s Mentos Gum to sponsor Al-Awwal Park Stadium in Riyadh

21-Dec-2023

News In Brief

New appointments at dentsu MENA

8-Aug-2023

News In Brief

eVulpa acquires exclusive La Liga advertising rights for the MENA region

18-Jul-2023

News In Brief

Choueiri Group's DMS to represent Footballco in MENA

14-Jun-2023

Free Talk

World Cup excitement outside the stadiums

Elias Wakim 5-Jan-2023