Political Advertising

Israel-Gaza: Brands, Boycotts and Blowback

An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab...

The lackluster political campaigns of this year’s Lebanese elections

Communication professional, Tarek Joseph Chemaly, shares his take on political advertising, as he dissects the campaign ads that rolled out...

Meta to provide transparency on political ads in Lebanon

Facebook expands transparency, increases user controls on political ads in Iraq

Zain sends powerful political message in new advertising film

Zain, the Kuwaiti telecoms company, has addressed for this year's Ramadan, a message of hope through an advertising film featuring...

Ramsay Najjar on Effective Political Campaigning

Renowned communications specialist, Ramsay G. Najjar,?Founder & Managing Partner of Strategic Communication Consultancy (S2C) shares his professional expertise on political...

On Lebanese Parliamentary Elections and the Art of Selling Words to a Population in Desperate Need of Action

After half a decade of postponement and extended political deadlock, the smell of freshly laid asphalt, resonating sound of recycled...

Ibrahim Lahoud on the Political Advertising Created for Lebanon's Parliamentary Election: 'Too Much Money Spent on Cheap Approaches'

In a talk with ArabAd, Ibrahim Lahoud, Managing Partner of Beirut-based brand consultancy and strategic design firm Brand Tribe, shares...

Are brands on the right side of history?

Brands used to avoid politics and controversial issues like the plague, but some are now embracing them as the world...

Ad Execs on the Campaign Trail… Storytelling, Social Media and Negative Advertising: the Creative Process of Political Advertising

With the 2016 US presidential debates in full swing and only 29 days until the election, the media is saturated...