Industry Talk A Race Where No One Wants to Come in Second Since the emergence of mass media, attempts to capture audience share have existed, pushed forward by both public and private...
Industry Talk Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by Ipsos According to Ipsos, total advertising spend across traditional media in all regional markets last year stood at $20.3 billion. A...
Digital Helping Advertisers Retarget Effectively in MENA Region One of the drivers of ROI for digital advertising compared to advertising on traditional media platforms is the ability to...
Free Talk Edouard Monin: a Researcher Armed with Enthusiasm Edouard Monin, CEO of IPSOS MENA, is a self-made man whose persistence and hard work made him the successful researcher...
