Digital Marketing

News In Brief

Bitget enters a multi-million dollar deal with La Liga hoping to accelerate growth of crypto in sports

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Publicis Groupe ME takes a bold step towards its AI agenda, partners with Columbus Digital

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AppsFlyer rolls out Privacy Sandbox on Android

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Havas acquires global digital data agency DPMG

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Platformance appoints ex TikTok exec Hassan Shoker as new CCO

Digital/Tech

AppsFlyer's new report shows uplift for eCommerce apps

Against the backdrop of Amazon kicking of its annual White Friday sale, AppsFlyer has launched the 2024 edition of its...

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AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms

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Magna Marketing aims to revolutionize the digital marketing landscape across UAE & Europe

Digital/Tech

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report

Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth...

Digital/Tech

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World

Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer...

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AppsFlyer's new report provides AI-fueled insights into the ad creative landscape

Digital/Tech

Social Media advertising spending to grow by 6% in 2024

Over the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning...

Digital/Tech

E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study

E-Commerce Surges in Ramadan 2024: Transactions Up 23%, GMV Increases by 13% Compared to Last Year

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L'Oréal Paris and VML ace it with the region's first-ever live shopping event on Amazon ME

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A new independent group of agencies is born with global footprint including Dubai and Riyadh