Digital Marketing

Online video emerges as an effective format in an evolving media landscape

A TikTok and WARC report: When entertainment meets effectiveness - a guide to maximising impact

TRKKN launches in the Middle East under OMG’s ownership

Seven trends to keep an eye on in the marcomms industry in 2023

Tito Ribeiro, the Brazilian marketer, has been studying global trends in digital marketing in detail since 2015. He shares a...

How Brazil is positioning itself as haven for digital nomads

anb and OMD boost World Cup credit card campaign performance with Omni Custom Audiences  

Five major mistakes brands make when conducting an influencer marketing campaign

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta shares her thoughts on Marketing Mix Modeling (MMM), a statistical analysis...

iCubesWire expands footprint in the Middle East with Dubai office opening

Brands will spend $27.5 billion on Influencer Advertising in 2022

Cities with most competitive remote talent in digital marketing

WebEngage Trends & Insights Report 2022 reveals the highest-conversion-rate time slot in MENA

Dubai-based agency 199X adds interesting dimension to digital marketing

Six trends that will shape post-covid ad tech landscape and what to expect next

The Covid 19 pandemic has had an enormous and disruptive impact on marketing. Despite this, it is important to analyze...

Meta launches initiative to support Palestinian entrepreneurs and small businesses

Mindfield Digital, on the emerging areas in digital advertising

ArabAd talks to the team at Beirut-based Mindfield Digital to hear their take on the emerging areas in digital advertising,...