Digital Marketing

News In Brief

Akasa Air Partners with WebEngage to enhance customer engagement

19-Apr-2023

Digital/Tech

Industry experts share social media trends expected in 2023

ArabAd's staff 29-Mar-2023

News In Brief

WPP acquires data-driven influencer marketing agency Goat 

22-Mar-2023

Digital/Tech

Four tactics to help Middle East marketers weather the tough times of 2023

Paul Wright 22-Mar-2023

Digital/Tech

Online video emerges as an effective format in an evolving media landscape

9-Mar-2023

News In Brief

TRKKN launches in the Middle East under OMG’s ownership

20-Feb-2023

Digital/Tech

Seven trends to keep an eye on in the marcomms industry in 2023

18-Dec-2022

News In Brief

How Brazil is positioning itself as haven for digital nomads

14-Nov-2022

News In Brief

anb and OMD boost World Cup credit card campaign performance with Omni Custom Audiences  

26-Oct-2022

Digital/Tech

Five major mistakes brands make when conducting an influencer marketing campaign

17-Oct-2022

Digital/Tech

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson 10-Oct-2022

News In Brief

iCubesWire expands footprint in the Middle East with Dubai office opening

5-Sep-2022

News In Brief

Brands will spend $27.5 billion on Influencer Advertising in 2022

ArabAd's staff 15-Jul-2022

News In Brief

Cities with most competitive remote talent in digital marketing

24-May-2022

News In Brief

WebEngage Trends & Insights Report 2022 reveals the highest-conversion-rate time slot in MENA

24-May-2022