Programmatic

OMG MENA and The Neuron partner to boost programmatic digital OOH in the region

Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk

2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...

Pikasso's DOOH to incorporate Location Media Xchange’s Programmatic SSP

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared

WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in...

Building a sustainable and impactful addressable advertising strategy through inventory curation

Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives...

Six trends that will shape post-covid ad tech landscape and what to expect next

The Covid 19 pandemic has had an enormous and disruptive impact on marketing. Despite this, it is important to analyze...

DMS introduces InMotion outcome-based solutions to the MENA advertising market

Pikasso and Broadsign activate the first Programmatic DOOH campaign in West & North Africa

The Trade Desk and Choueiri Group partner to offer greater programmatic access in the Middle East

Programmatic Advertising Trends that Will Dominate 2021

Alain David, Chief Digital Officer of JGroup, and General Manager of Promofix discusses the rapid pace of change in digital...

Pikasso and Pladway: DOOH Programmatic collaboration kicks off in the Middle East region

Choueiri Group's Media Dome partners up with programmatic media partner MiQ

JGroup to Invest USD 15 Million in FoxPush, Middle East’s First Full-Stack Solution Provider for Digital Advertising

Elevision Extends its SME Community Support Initiative With a Pivot to Programmatic

Programmatic adspend to exceed US$100bn for the first time in 2019

In 2020, 69% of all digital media* will trade programmatically, up from 65% this year, according to Zenith’s Programmatic Marketing...