Events/Awards The One Show Brag Bot invites the ad industry to celebrate wins unashamedly “The One to Brag About” One Show 2024 call for entries campaign and visual identity from NOT W+K breaks today...
News In Brief AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance
Events/Awards Epica introduces 'AIJE', its Artificial Intelligence Jury Experiment to explore the potential of AI in assessing and understanding creative ideas CAN AN AI REPLACE A CREATIVE JUROR? With their Artificial Intelligence Jury Experiment, the Epica Awards gave it a try....
Industry Talk Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk 2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...
Ads of the Week Panadol unveils its 'Art of Release', an unexpected yet striking campaign by Grey Dubai Panadol's latest campaign takes the viewer by surprise, as the set of eye-catching visuals, recently rolled out via OOH media...
Digital The Role of AI in Transforming Experiential Retail Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of...
Digital The Creative Renaissance: AI and Automation Redefining Artistry and Imagination Ambreen Kazi, Creative Director, SOCIALEYEZ elaborates on the impact of AI and automation on the entire creative process while exploring...
News In Brief WPP and Sprinklr to bring AI-powered customer experience management solutions to brands
News In Brief Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry
News In Brief TBWA\RAAD and Core42 join forces to enhance creative expression in the Arab world through AI innovation
Ads of the Week Swedish insurance company introduces Laika 13, the world's first AI teenager, created for mental health education Now launching Laika: the worlds first AI who suffers from several psychological disorders. Many researches have proven the severe negative...
Digital The Impact of AI-Generated Content on SEO: Does it Really Work? Kenan Baki, SEO Manager at Serviceplan Group Middle East, discusses the impact of AI-generated content on SEO
Digital The Future of Work in the Age of AI Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance, says...
