Advertising Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’ Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting...
Free Talk Hana Khatib: We are no quitters Hana Khatib, Managing Director GroupM Lebanon, describes the morale of her troops at Mindshare following Beirut Port Explosion on August...
Advertising Lebanon on the ropes Everywhere you turn in Lebanon the news is bad. How have media agencies responded, what can we expect in the...
Advertising Is a new day dawning for Egypt’s adland? Egypt’s advertising industry has had a challenging year, but there are signs of revival. Could the country’s troubled years be...
Digital Dubai-Based Communication Agencies on Facebook: Our Top Picks MENA-based advertising agencies have failed to build a sustainable presence or set an effective communication strategy on Facebook, as their...
Digital Dubai-Based Comms Agencies on Instagram: Our Top Picks After tracking the posting patterns of the region’s top advertising agencies on Instagram, we noticed the sheer absence of a...
