Mindshare MENA

News In Brief

GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

Advertising

Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’

Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting...

News In Brief

Faris Sibai takes new role as chief growth officer for Mindshare MENA

Free Talk

Hana Khatib: We are no quitters

Hana Khatib, Managing Director GroupM Lebanon, describes the morale of her troops at Mindshare following Beirut Port Explosion on August...

Advertising

Lebanon on the ropes

Everywhere you turn in Lebanon the news is bad. How have media agencies responded, what can we expect in the...

Advertising

Is a new day dawning for Egypt’s adland?

Egypt’s advertising industry has had a challenging year, but there are signs of revival. Could the country’s troubled years be...

Digital/Tech

Dubai-Based Communication Agencies on Facebook: Our Top Picks

MENA-based advertising agencies have failed to build a sustainable presence or set an effective communication strategy on Facebook, as their...

Digital/Tech

Dubai-Based Comms Agencies on Instagram: Our Top Picks

After tracking the posting patterns of the region’s top advertising agencies on Instagram, we noticed the sheer absence of a...