News In Brief Serviceplan Group Middle East Launches ‘House of Gaming’ Division to Harness the Potential of Gaming & Esports Marketing
Digital What’s in store for the Middle East gaming industry? Communication strategist Ayad Nahas takes a look at the Middle East gaming industry
Advertising electriclimefilms and Riot Games Capture Essence of MENA Neighbourhoods with Wild Rift Launch
News In Brief Egyptian superstar, Mohamed Ramadan, first playable character and latest brand ambassador in global game Free Fire
Ads of the Week electriclimefilms and Riot Games Produce Comedic Films for Valorant Video Game Filmed in Dubai, electriclimefilms collaborated closely with Riot Games to produce four short, comedic user acquisition ads for Valorant, the...
News In Brief Abu Dhabi Gaming strategy to drive next phase of growth for the global video game industry
Ads of the Week Learn from Dying in CLM BBDO PAris' Latest Spot for Ubisoft's Rainbow Six Siege Ubisoft has rolled out a new campaign, produced by agency CLM BBDO in Paris, for the latest release of Rainbow...
Ads of the Week UNICEF and BETC Launch an Unprecedented Fundraising Tool Using Blockchain Technology Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations...
Ads of the Week Rothco Turns Gaming on Its Head in Stunt for Irish Army Recruitment Over the past week the launch of a mystery FPS (First Person Shooter) video game has been piquing the attention...
Digital The Element of Initiative Lebanese entrepreneurs are different from other entrepreneurs. There’s a little something – quite hard to explain, quite hard to pinpoint...
