Digital

Digital/Tech

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared

22-Aug-2023

Digital/Tech

Will advertising’s glorification of AI ruin GenZ’s mental health?

17-Aug-2023

Digital/Tech

Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking

Mahmoud Alhamed, Serviceplan Group ME 16-Aug-2023

News In Brief

WPP and Optimizely join forces to bring informed digital experiences to brands and consumers

9-Aug-2023

News In Brief

PRCA MENA announces its Conference and Digital Awards for 2023

8-Aug-2023

News In Brief

L'Oréal’s new hairstyle collection, Odyssea, launched in the metaverse

7-Aug-2023

News In Brief

Middle East fintech market experiencing rapid growth, finds new research

7-Aug-2023

News In Brief

UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia

6-Aug-2023

News In Brief

WPP and Spotify enter first-of-its-kind global partnership

6-Aug-2023

Digital/Tech

Snap’s ‘Lens Creator Rewards’: a wonderful opportunity for AR Creators

2-Aug-2023

News In Brief

TikTok redefines the entertainment landscape through gaming

1-Aug-2023

Digital/Tech

Data-driven advertising key to reaching back-to-school shoppers in the UAE

Terry Kane 27-Jul-2023

News In Brief

Publicis Groupe Middle East becomes the region’s first gold tier partner of Optimizely

27-Jul-2023

News In Brief

Ford enters TiKTok territory driving success with new campaign

25-Jul-2023

Digital/Tech

How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)

Pavel Beinia 25-Jul-2023