Digital

Digital/Tech

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared

22 Aug, 2023

Digital/Tech

Will advertising’s glorification of AI ruin GenZ’s mental health?

17 Aug, 2023

Digital/Tech

Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking

Mahmoud Alhamed, Serviceplan Group ME 16 Aug, 2023

News In Brief

WPP and Optimizely join forces to bring informed digital experiences to brands and consumers

9 Aug, 2023

News In Brief

PRCA MENA announces its Conference and Digital Awards for 2023

8 Aug, 2023

News In Brief

L'Oréal’s new hairstyle collection, Odyssea, launched in the metaverse

7 Aug, 2023

News In Brief

Middle East fintech market experiencing rapid growth, finds new research

7 Aug, 2023

News In Brief

UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia

6 Aug, 2023

News In Brief

WPP and Spotify enter first-of-its-kind global partnership

6 Aug, 2023

Digital/Tech

Snap’s ‘Lens Creator Rewards’: a wonderful opportunity for AR Creators

2 Aug, 2023

News In Brief

TikTok redefines the entertainment landscape through gaming

1 Aug, 2023

Digital/Tech

Data-driven advertising key to reaching back-to-school shoppers in the UAE

Terry Kane 27 Jul, 2023

News In Brief

Publicis Groupe Middle East becomes the region’s first gold tier partner of Optimizely

27 Jul, 2023

News In Brief

Ford enters TiKTok territory driving success with new campaign

25 Jul, 2023

Digital/Tech

How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)

Pavel Beinia 25 Jul, 2023