Digital

News In Brief

Hetarth Patel joins WebEngage to advance the company’s AI-powered retention-marketing revolution in MENA

7-Nov-2022

News In Brief

UAE shoppers are the most mobile centric, omnichannel consumers in the world, finds PYMNTS-Visa CyberSource Survey

7-Nov-2022

Free Talk

Gaming as a channel: how to increase your brand's marketing success through gaming

Charbel Jreijri 7-Nov-2022

News In Brief

The number of Crypto and NFT Users expected to jump in 2023

4-Nov-2022

News In Brief

TikTok’s Project Unicorn provides opportunities for MENA startups

3-Nov-2022

Advertising

Listerine enters the metaverse with 'Breathcalypse' campaign to fight off bad breath 

ArabAd's staff 1-Nov-2022

News In Brief

Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds

31-Oct-2022

News In Brief

Global ad fraud Rate on the rise

21-Oct-2022

News In Brief

Shahid launches 21 subscription-free digital channels

18-Oct-2022

Digital/Tech

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index

17-Oct-2022

News In Brief

BPG launches its virtual headquarters, the BPGverse

ArabAd's staff 12-Oct-2022

Digital/Tech

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson 10-Oct-2022

News In Brief

MEmob+ partners with GeoDB to launch a decentralized digital wallet & blockchain protocol ODIN

10-Oct-2022

News In Brief

Augmented and virtual reality expected to hit $27bn in 2023

9-Oct-2022

News In Brief

E-commerce enters high-growth stage in MENA, new report shows

6-Oct-2022