Digital Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers...
News In Brief Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025 Snap, PwC and RLC white paper unveils the role of immersive tech in transforming the retail industry in Saudi Arabia...
Digital Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi, chief executive officer at Smart-hub.io, explores how the ad tech advertising market in Western Asia and Lebanon is...
Ads of the Week Orange offers gamers the possibility to wear their African & Middle Eastern culture with #MaxYourIdentity Orange and Publicis Conseil launched 'Cultural Avatars #MaxYourIdentity', so the gamers who want to represent their skins from their various...
Digital Rudy Shoushany, the transformational thinker When Lebanon’s banking crisis hit, Rudy Shoushany quit his job, founded a talk show, and set about transforming his own...