Events/Awards A record win for ASDA’A Burson-Marsteller: 28 medals including a ‘Grand Stevie’ at the 2017 IBAs ASDA’A Burson-Marsteller won big at this year’s International Business Awards (IBAs) – known as “the Stevies” – taking home 28...
Advertising Justifying the unjustifiable? In a marketing and communications environment where ethics is now viewed as paramount by consumers, how does a PR company...
Free Talk A day at the agency with Anastasia Rassi Considering the duties, tasks, and responsibilities that see her out of bed at sunrise, while maintaining a positive attitude and...
Industry Talk Myrna Abou Mrad: Ahead to Full Circle Adventures Preferring not to dwell on why she decided to leave her position as the General Manager of Porter Novelli Beirut,...
Free Talk Charbel Khalil's Life in Advertising Charbel Khalil, is the strategic planner and senior account manager at Asda’a – Burson-Marsteller, a position, which though leaves him...
Events/Awards ASDA’A B-M Wins Big at the Stevies ASDA’A Burson-Marsteller won Public Relations Agency of the Year in the Middle East and Africa for the 6th year running...
Industry Talk PR’s Role in content creation ArabAd talks to Denise Yammine, PR Group Account Director, Grey Doha about the transformational role the PR industry finds itself...
Industry Talk The PR Industry is Flourishing Nidal Abou Zaki - Managing Director - Orient Planet PR and Marketing Communications talks to ArabAd about his company's digital...
Industry Talk PR, the Instrumental Communication Tool Georges Najm, partner and manager of Noise, the PR unit of Beirut-based ad agency Clémentine talks to ArabAd about the...
Industry Talk Communicating in Uncertain Times Jeff Chertack, PR Director and Regional Corporate Practice Director, MENA Memac Ogilvy PR in Qatar shares his views about Communication...
Industry Talk Hitting the Mark Manchester-based agency Brazen has been leading the way in the communications industry with its highly creative result-driven campaigns since 2001....
