Advertising Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’ Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting...
Advertising Youssef Chahine: 'The momentum in Saudi Arabia is impressive and so is the ambition' In the ever-evolving landscape of Saudi Arabia's advertising industry, Youssef Chahine, the General Manager at PHD KSA, shares his insights...
Digital Building a sustainable and impactful addressable advertising strategy through inventory curation Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives...
Advertising Lebanon on the ropes Everywhere you turn in Lebanon the news is bad. How have media agencies responded, what can we expect in the...
Advertising Ahmad Sabra: ‘We are looking for partners, not clients’ With media buying and planning as its backbone, Garage 366 is a rarity in a media scene dominated by behemoths
Advertising The Changing Face of MBUs The world of media and advertising used to be so much simpler 10 or 15 years ago. Advertising agencies would...
