Digital Online video emerges as an effective format in an evolving media landscape A TikTok and WARC report: When entertainment meets effectiveness - a guide to maximising impact
Events/Awards The world's most awarded campaigns and companies for creativity revealed in WARC Rankings 2023: Creative 100
Events/Awards WARC Awards for MENA Strategy 2022 - Insights uncovered Innovative media executions, co-created brand stories and nostalgia are the driving force for effective marketing in MENA
News In Brief Strong client-agency relationships lead to more effective work, finds Aprais, WARC study
Events/Awards Havas Middle East scoops Grand Prix at WARC Awards for MENA Strategy 2022 The results of the WARC Awards for MENA Strategy 2022 are in, and Havas Middle East has been awarded the...
News In Brief Retail media is now the fourth-largest advertising medium, per WARC survey data WARC releases The Marketer's Toolkit 2023: Future of Digital Commerce. Based on exclusive data from WARC and findings from a...
Events/Awards adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
Advertising Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide
News In Brief Media inflation driving up the cost of advertising across channels, with TV most affected, finds WARC report
