Warc
Events
WARC Awards 2024 MEA winners announced
22-May-2024
Digital/Tech
Short-form video helps supercharge the media mix and drive full funnel impact
14-May-2024
Advertising
Marketers are failing to measure the full impact of their marketing investments, finds WARC
22-Apr-2024
News In Brief
The WARC Awards 2024 for the MEA region selects its jury
10-Jan-2024
News In Brief
Khaled Al Shehhi of UAE Government Media Office named jury chair for The WARC Awards 2024
21-Nov-2023
News In Brief
The WARC Awards 2024 introduce five new regional competitions
4-Oct-2023
News In Brief
Key takeaways considered pivotal to the future of strategy as per WARC report
3-Oct-2023
Advertising
Global ad spend to top $1trn for first time next year, as per WARC forecast
24-Aug-2023
Digital/Tech
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
22-Aug-2023
News In Brief
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
24-Jul-2023
News In Brief
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
21-Jun-2023
Events
Leo Burnett Dubai among the 11 Grands Prix winners of WARC Awards for Effectiveness 2023
19-Jun-2023
Events
Leo Burnett KSA, VMLY&R Dubai, Havas ME, FP7 McCann among the winners in WARC Awards for Effectiveness 2023
15-Jun-2023
Digital/Tech
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
25-May-2023
News In Brief
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
13-Apr-2023
