Warc

WARC releases Guide to Marketing in the COVID-19 Recession

An evidenced based and practical guide for advertisers faced with a recession like no other

WARC Media Awards 2019: Effective Channel Integration winners revealed

Campaigns for global brands including Corona, Dulux and KFC, and local brands such as Babyshop in Dubai, Foodbank Western Australia...

WARC Media Awards 2019: Best Use of Data  winners announced

Campaigns for a wide range of brands, including Booking.com, Nike, TalkTalk and Uber are among the winners of the Best...

WARC Prize for MENA Strategy 2019 winners announced

Campaigns for global brands including Nescafé, McDonalds, OMO and Uber, as well as local brands, such as Al Tayer Motors,...

Lessons from the 2019 global WARC Awards 

WARC, the global authority on advertising and media effectiveness, has recently released the Effective Innovation Report 2019, highlighting key themes...

Social advertising growth halved over the last year

FP7 McCann Dubai wins Grand Prix at WARC Awards, Effective Use of Brand Purpose

Campaigns for premium vodka Absolut, fast-food restaurant KFC, museum Louvre Abu Dhabi, antiperspirant Rexona and feminine care brand Stayfree are...

STC campaigns land Gold and Silver at WARC Media Awards 2019

J. Walter Thompson Saudi Arabia has won two prestigious WARC Media Awards: a Gold in Channel Integration for Saudi Telecom...

AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,...

TBWA\Raad wins Grand Prix at WARC Prize for MENA Strategy

The WARC Prize for MENA Strategy has announced its winners. This free-to-enter awards scheme designed to gather and establish a...

WARC Media Awards 2017 open for entries

WARC, the global marketing intelligence service, has launched the WARC Media Awards 2017, an international competition rewarding communications planning which...

Artificial Intelligence to Impact the Marketing Industry Next Year

More than half of global CMO's said they expected the impact of AI on marketing and communications to be greater...