News In Brief Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI Retail media – encompassing Amazon, Walmart, Alibaba and others – is set to draw over a quarter ($93.8bn) of all...
Digital Online video emerges as an effective format in an evolving media landscape A TikTok and WARC report: When entertainment meets effectiveness - a guide to maximising impact
Events/Awards WARC Awards for MENA Strategy 2022 - Insights uncovered Innovative media executions, co-created brand stories and nostalgia are the driving force for effective marketing in MENA
Digital Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi, chief executive officer at Smart-hub.io, explores how the ad tech advertising market in Western Asia and Lebanon is...
News In Brief Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
News In Brief SOCIALEYEZ identifies key digital trends in 2023 The Middle East’s renowned digital agency, SOCIALEYEZ, has picked out pivotal trends that will help brands to connect more effectively...
News In Brief Five restaurant technology trends to watch for in 2023 Naji Haddad, MENA General Manager at Deliverect, shares five technology trends that he believes will help F&B operators run their...