Trends

Industry Talk

Top five trends that will shape the media and advertising industry in 2023

5-Jan-2023

Digital/Tech

Seven trends to keep an eye on in the marcomms industry in 2023

18-Dec-2022

Branding

The three key trends that will drive brand experiences in the Middle East in 2023

ArabAd's staff 15-Dec-2022

Digital/Tech

Four mobile app predictions for 2023 that every UAE marketer should be aware of

Paul Wright 14-Dec-2022

News In Brief

Autumn Sales 2022: stats and online trends for Black Friday success

7-Nov-2022

News In Brief

UAE shoppers are the most mobile centric, omnichannel consumers in the world, finds PYMNTS-Visa CyberSource Survey

7-Nov-2022

News In Brief

Social Media Trends 2023 Report by Talkwalker and Khoros highlights trends that will matter most

25-Oct-2022

News In Brief

New Research calls for a reset for effective Hybrid Working Strategies

18-Aug-2022

News In Brief

WARC reveals insights from the 2022 Cannes Lions Creative Effectiveness winners

8-Aug-2022

News In Brief

Media inflation driving up the cost of advertising across channels, with TV most affected, finds WARC report

3-Aug-2022

News In Brief

WARC releases 'State of the Industry 2022: Modern Marketing in EMEA' report

21-Jul-2022

News In Brief

Talkwalker launches its Forecasting capability that enables brands to forecast future consumer trends

20-Jul-2022

News In Brief

Brands will spend $27.5 billion on Influencer Advertising in 2022

ArabAd's staff 15-Jul-2022

News In Brief

New report from Wunderman Thompson outlines the driving forces behind the next wave of inclusion

14-Jul-2022

News In Brief

GfK Consumer Pulse Study finds consumers in MENA are excited about metaverse

30-Jun-2022