Digital Influencer marketing comes of age after COVID-19 As the line between social media and e-commerce becomes increasingly blurred, influencer marketing connects with consumers, allowing brands to flourish...
Industry Talk Six Trends Transforming the Media Industry Nicole Magoon, Partner, Bain & Company London and Juerg Kronenberg, Partner, Bain & Company Middle East share six trends they...
Advertising Global advertising spend set to rise by 12.6% this year to reach US$665bn New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% - the strongest rise in...
News In Brief Digitalisation and sustainability are top priorities for consumers in the Middle East, PwC report says
Digital Programmatic Advertising Trends that Will Dominate 2021 Alain David, Chief Digital Officer of JGroup, and General Manager of Promofix discusses the rapid pace of change in digital...
Digital Facebook launches guide enabling brands to discover expert insights and solutions to uncover growth this Ramadan The COVID-19 pandemic has significantly impacted the way people live, connect, shop and discover. This was more evident during Ramadan,...
Digital With Ramadan approaching, TikTok sheds light on its community trends in MENA As people around the region begin preparations for the Holy Month of Ramadan, there appears to be an increased sentiment...
Digital Emerging Trends Shaping the Future of Brands in Saudi Arabia The strength and influence of Saudi Arabia's economy in the world marketplace has grown exponentially during the past few decades....
Digital Retail experiences drastic changes in shopping trends Ayad Nahas, Communications Strategist, shares his take on the new shopping trends and what this means to the retail sector.
Digital Post-COVID Consumer Trends: Accelerating Growth 58% of consumers in the Middle East region expect the way they shop will change over the next two years...
