Trends

Digital/Tech

Influencer marketing comes of age after COVID-19

15-Nov-2021

News In Brief

Wunderman Thompson launches their newest trend report titled ‘INTO THE METAVERSE’

29-Sep-2021

Events

“Emotional intelligence” is the driving force for effective marketing in MENA

29-Sep-2021

Industry Talk

Six Trends Transforming the Media Industry

30-Aug-2021

News In Brief

Artificial Intelligence and Robotics, major investment trends to dominate the decade   

13-Aug-2021

Advertising

Global advertising spend set to rise by 12.6% this year to reach US$665bn

13-Jul-2021

News In Brief

Digitalisation and sustainability are top priorities for consumers in the Middle East, PwC report says

28-Jun-2021

Digital/Tech

Programmatic Advertising Trends that Will Dominate 2021

Alain David 25-May-2021

Digital/Tech

Facebook launches guide enabling brands to discover expert insights and solutions to uncover growth this Ramadan

26-Mar-2021

Digital/Tech

With Ramadan approaching, TikTok sheds light on its community trends in MENA

23-Mar-2021

News In Brief

Ipsos Launches Flair Saudi Arabia 2021

8-Mar-2021

Digital/Tech

Emerging Trends Shaping the Future of Brands in Saudi Arabia

21-Feb-2021

News In Brief

Most Sought-After Required Skills and Jobs by MENA Employers for 2021

15-Feb-2021

Digital/Tech

Retail experiences drastic changes in shopping trends

Ayad Nahas 14-Feb-2021

Digital/Tech

Post-COVID Consumer Trends: Accelerating Growth

11-Feb-2021