Trends

Digital/Tech

Influencer marketing comes of age after COVID-19

15 Nov, 2021

News In Brief

Wunderman Thompson launches their newest trend report titled ‘INTO THE METAVERSE’

29 Sep, 2021

Events

“Emotional intelligence” is the driving force for effective marketing in MENA

29 Sep, 2021

Industry Talk

Six Trends Transforming the Media Industry

30 Aug, 2021

News In Brief

Artificial Intelligence and Robotics, major investment trends to dominate the decade   

13 Aug, 2021

Advertising

Global advertising spend set to rise by 12.6% this year to reach US$665bn

13 Jul, 2021

News In Brief

Digitalisation and sustainability are top priorities for consumers in the Middle East, PwC report says

28 Jun, 2021

Digital/Tech

Programmatic Advertising Trends that Will Dominate 2021

Alain David 25 May, 2021

Digital/Tech

Facebook launches guide enabling brands to discover expert insights and solutions to uncover growth this Ramadan

26 Mar, 2021

Digital/Tech

With Ramadan approaching, TikTok sheds light on its community trends in MENA

23 Mar, 2021

News In Brief

Ipsos Launches Flair Saudi Arabia 2021

8 Mar, 2021

Digital/Tech

Emerging Trends Shaping the Future of Brands in Saudi Arabia

21 Feb, 2021

News In Brief

Most Sought-After Required Skills and Jobs by MENA Employers for 2021

15 Feb, 2021

Digital/Tech

Retail experiences drastic changes in shopping trends

Ayad Nahas 14 Feb, 2021

Digital/Tech

Post-COVID Consumer Trends: Accelerating Growth

11 Feb, 2021