Ads of the Week KitKat and Publicis Middle East remind us how a chocolate break can help uplift your mood
Advertising A view from Cairo: on Egypt’s advertising scene Despite the economic uncertainty, Egypt is its usual unpredictable self, with a number of trends impacting the country’s advertising industry
Events/Awards Cannes Lions 2022: recap on a grand win for the Middle East The region’s advertising industry is going from strength to strength, with a record-breaking two grands prix won at this year’s...
Advertising Egypt adland: Back in business Egypt has entered a period of sustained growth, which can only be good news for the country’s communications industry. So...
Events/Awards Down and out in Cannes An historic grand prix for Impact BBDO can’t hide the fact that this was the worst Cannes Lions in years...
Industry Talk Production Industry: Back to the Future The production industry is continuing to redefine itself as companies are hammered down on cost. But as the region stabilises,...
Advertising Maged Nassar on Striking Gold ‘The line-up song’ won cyber gold at Cannes. Director Maged Nassar talks steady cams, orientalism, and the time needed to...
Advertising The 'Man sitting next to you’... Gone in sixty seconds du’s new cinema ad was pulled because of complaints on social media. Was the decision a slap in the face...
Advertising Good People: ‘We wanted the work to prove the naysayers wrong' When directors’ collective Good People launched last year, the idea of a director-based production house was new to the region....
Ads of the Week Has Impact BBDO Dubai cracked the pre-roll ads formula with new Snickers videogame? Impact BBDO Dubai has recently released the world’s first pre-video videogame for Snickers that serves as a fresh new take...
