Advertising Firas Mghames on Saudi Arabia's ad business model Firas Mghames, CEO of Feer McQueen, sheds light on surviving the influx of agencies in Saudia Arabia. Looking beyond regional...
Advertising Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’ Creative agency Sunny Side Up (SSUP) has only recently set foot in Saudi Arabia with the aim to cater to...
Advertising Marwan Arban CEO of Origin on the imperative of understanding Saudi Arabia As a local agency, ORIGIN has already established itself as a significant player in the kingdom’s adland. Marwan Arban CEO...
Advertising Samer Abboud on Memac Ogilvy’s role in shaping the future of advertising in Saudi Arabia As the advertising landscape in Saudi Arabia undergoes a dramatic transformation, we delve into an insightful interview with Samer Abboud,...
Advertising Tarek Nour Group: When 50 Years of Creativity Takes Flight - Destination: The KSA As Saudi Arabia moves forward towards its 2030 vision, the Kingdom has been witnessing tremendous growth across various sectors, leaving...
Advertising Lulwa AlHarbi: 'We are a “For Saudi, By Saudi” company' With her in-depth understanding and knowledge of the social, cultural, and economic contexts in Saudi Arabia, Lulwa AlHarbi, CEO and...
Advertising The Fullstop CEO Fahad Al Ahmed: 'Competition is going to be tough and we need to be at the top of our game' As the Kingdom experiences unprecedented economic growth and embarks on Vision 2030, Fahad Al Ahmed, the newly appointed CEO of...
