Advertising Firas Mghames: ‘Adversity is the Fuel of Greatness’ “In the midst of every crisis lies great opportunity.” This assertion—often attributed to Albert Einstein—certainly applies to Lebanon’s ad business...
Advertising Moe Minkara: ‘The year 22 was a catch-22’ ‘The year 22 was a catch-22. We literally all lived through difficult circumstances from which there was no escape’, states...
Advertising Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’ The past three years were greatly challenging for Lebanon’s ad business. Nada Abi Saleh, Head of Leo Burnett Beirut, explains...
Advertising Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent In this exclusive interview with ArabAd, Rola Ghotmeh, Founder, CEO and Chief Creative Officer at The Creative9, shares insights on...
Advertising FEER McQUEEN cements presence in KSA ad industry with unique all-in hybrid approach Lebanese-born independent creative boutique Feer McQueen has been making strides in the industry with its unique all-in approach. Having recently...
Advertising NFT: a brave new world? The region’s advertising agencies have begun to embrace the world of NFTs. Is this the beginning of a new era...
