Storytelling

Branding

Media Group IMI rolls out a refreshed brand identity marking a milestone journey

ArabAd's staff 13-Nov-2024

Free Talk

The Power of Storytelling: Crafting Narratives that Resonate

Nadim Khoury 24-Jul-2024

Industry Talk

Public relations in the dock

Iain Akerman 26-Jun-2024

News In Brief

TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper

27-May-2024

News In Brief

Canon and Dubai Business Women Council conclude 'Women Who Empower' initiative

24-May-2024

Ads of the Week

Beko's new campaign transports viewers into a classic murder mystery plot-- a true delight to watch

ArabAd's staff 24-Apr-2024

News In Brief

A new independent group of agencies is born with global footprint including Dubai and Riyadh

4-Mar-2024

Digital/Tech

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'

31-Jan-2024

News In Brief

blinx, a new digital media hub, officially launches in the Middle East

18-Sep-2023

News In Brief

Snapchat and Disney in a groundbreaking collab that illustrates how AR can enhance storytelling

18-Jun-2023

Advertising

Saudi Arabia’s cultural renaissance

Iain Akerman 11-Jan-2023

Advertising

From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look

Ghada Azzi 25-Oct-2022

News In Brief

AIM: The communications solution for a brave new world

ArabAd's staff 21-Sep-2022

News In Brief

CNN Arabic and the Abdulla Al Ghurair Foundation for Education embark on storytelling and youth development partnership

20-Sep-2022

Advertising

Home Box and Leo Burnett Dubai roll out a moving short to bring light to all hidden rooms in the Middle East

ArabAd's staff 18-Jul-2022