Advertising A view from Cairo: on Egypt’s advertising scene Despite the economic uncertainty, Egypt is its usual unpredictable self, with a number of trends impacting the country’s advertising industry
Free Talk Nourhan Moaz: ‘I am curious; I hate judgments; I fear the unknown’ Nourhan Moaz is a creative director at FP7 McCann Cairo. Join her in her abstract rambles, as she muses on...
Events/Awards Grand Prix awarded to Leo Burnett Beirut for ABAAD at WARC Awards for Effectiveness 2022
Advertising Maged Nassar on Striking Gold ‘The line-up song’ won cyber gold at Cannes. Director Maged Nassar talks steady cams, orientalism, and the time needed to...
Ads of the Week Tray Mats Design To Challenge Creativity Cairo-based agency FP7/CAI has come up with an original promotion offering for McDonald’s Egypt to encourage creativity amongst its customers...
