Branded Entertainment

News In Brief

New Balance hosts the first screening of its Grey Days film

News In Brief

Spacetoon and Almarai's collab achieves great success in the realm of 3D animation

Ads of the Week

‘The Right to Race’, an epic short that follows the journey of a refugee turned rising running star

The short film The Right To Race – a story of courage, hope and humanity – is presented by On,...

News In Brief

Volkswagen and hit show Carpool Karaoke Arabia extend partnership

News In Brief

Riot Games takes over Burj Khalifa In spectacular style to promote upcoming Netflix series Arcane

Advertising

Chevrolet Arabia Reimagines Iconic Fawazir Riddle Shows

This Ramadan, aka peak season for automotive sales as advertisements flood both your TV screens and your city streets, Chevrolet...

Advertising

Entertainment Vs Promotion

It takes guts to let a brand take the backseat to storytelling, but that’s exactly what branded content should be...

Advertising

Stories of Peace of Mind Narrated by Lebanese Filmmakers and Signed Blom Bank

BLOM BANK’s recently launched campaign is like no other. This time, the bank decided to do things differently and rather...

Events

Burger King Jal el Dib Gets Global Attention for Halloween Activity

Clowns are the third most sought after Halloween costume of 2017. With this in mind, the Burger King brand created...

Digital/Tech

Abdul Latif Jameel Motors Engages Massive Audience with Youtube Animated Series

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, recognizing the tremendous growth potential in the...

Ads of the Week

Ingenious idea by BETC Paris and CANAL+ to prevent kids from watching Versailles' explicit content

BETC Paris and CANAL+ introduce “Versailles for Kids”, an exclusive collection of toys, made in France, aimed at distracting children...