Advertising Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’ Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting...
Free Talk Understanding Gen Alpha – Who are they and why do they matter? While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new...
Digital Building a sustainable and impactful addressable advertising strategy through inventory curation Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives...
Digital Programmatic adspend to exceed US$100bn for the first time in 2019 In 2020, 69% of all digital media* will trade programmatically, up from 65% this year, according to Zenith’s Programmatic Marketing...
Industry Talk The Establishment Survey, a Premiere in Lebanon & the Arab World "In Lebanon, figures are just an opinion and studies are not always trusted," stated George Jabbour President of the Advertising...
Events/Awards WARC Media Awards 2017 open for entries WARC, the global marketing intelligence service, has launched the WARC Media Awards 2017, an international competition rewarding communications planning which...
