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Publicis Media ME to lead first rollout of Hypermedia's HMX pDOOH platform Image

News In Brief

Publicis Media ME to lead first rollout of Hypermedia's HMX pDOOH platform

ArabAd's staff 31-Oct-2024

Short-form video helps supercharge the media mix and drive full funnel impact Image

Digital/Tech

Short-form video helps supercharge the media mix and drive full funnel impact

Data transparency reignites Gen Z advertisers Image

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5-Mar-2024

Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’ Image

Advertising

Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’

Zenith retains the BMW account Image

News In Brief

Zenith retains the BMW account

Understanding Gen Alpha – Who are they and why do they matter? Image

Free Talk

Understanding Gen Alpha – Who are they and why do they matter?

Aubrey Morota-Guiruela 24-Jul-2023

Jaguar Land Rover (JLR) appoints Hearts & Science as its new global media agency Image

News In Brief

Jaguar Land Rover (JLR) appoints Hearts & Science as its new global media agency

News In Brief

TikTok, the ideal addition to a marketer's Ramadan media mix, says study

Building a sustainable and impactful addressable advertising strategy through inventory curation Image

Digital/Tech

Building a sustainable and impactful addressable advertising strategy through inventory curation

Amelie Grenier-Bolay 30-Sep-2022

Programmatic adspend to exceed US$100bn for the first time in 2019 Image

Digital/Tech

Programmatic adspend to exceed US$100bn for the first time in 2019

The Establishment Survey, a Premiere in Lebanon & the Arab World Image

Industry Talk

The Establishment Survey, a Premiere in Lebanon & the Arab World

Ghada Azzi 1-Nov-2019

WARC Media Awards 2017 open for entries Image

Events

WARC Media Awards 2017 open for entries