Digital Programmatic adspend to exceed US$100bn for the first time in 2019 In 2020, 69% of all digital media* will trade programmatically, up from 65% this year, according to Zenith’s Programmatic Marketing...
Digital Online video viewing to reach 100 minutes a day in 2021 The amount of time people spend viewing online video has grown rapidly across the world, at an average rate of...
Digital The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format Zenith has looked at the growth in online video, the world’s fastest-growing advertising channel, focusing on consumption time, adspend, and...
Digital Innovative digital formats to drive global ad growth to 2019 Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the...
Branding Zenith unveils new global brand vision and identity Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and...
