Digital The Role of AI in Transforming Experiential Retail Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of...
Branding The three key trends that will drive brand experiences in the Middle East in 2023 With the recent UAE lifting of nearly all Covid-19 restrictions and Saudi Arabia announcing their new visa to attract more...
Advertising On Sports Marketing: 'We have to move beyond sponsorship’ says the experts As consumption patterns change and technological advances broaden the scope of what’s possible, why isn’t sports marketing making the most...
Advertising Experiences Matter - An interview with Waddah Sadek on the launch of its. Events Beirut-based its. Communications has launched into the experiential market with its. Events. Chief executive Waddah Sadek talks integration and specialisation
Advertising Experiences are Everything More and more brands are turning to experiential marketing as a means to engage with consumers on a personal level....
Ads of the Week From a Cab In London to Dubai – “A World Away from the Everyday” From a London cab straight to Atlantis the Palm Dubai, an experiential stunt signed FP7/McCann Dubai.
