Influencer Marketing
News In Brief
Vatika focuses on making quarantine a quality time with new viral campaign
Digital/Tech
Najib Sabbagh shines a Mirrorr on the social media market
Through the social listening and metadata tool Mirrorr, Najib Sabbagh is helping brands and hoping to bring transparency and honesty...
Ads of the Week
A call for unity and collaboration…In defense of Lebanon
On the occasion of Lebanon’s 76th Independence Day, the Lebanese Army chose to address Lebanese citizens with a call for...
Industry Talk
Alex Maalouf on Taking influence too far?
As French prosecutors investigate whether Monsanto and its agencies breached French data privacy laws, will the fallout affect how the...
Advertising
Common Ground partners with Google to launch ‘Little by Little’, a global campaign in support of the Sustainable Development Goals
In a first of its kind collaboration between the advertising industry and Google in support of the Sustainable Development Goals...
Digital/Tech
The Rise of Micro-Influencers: Is Small the New Big?
With influencer marketing on the rise across the Arab region and worldwide, brands are often caught up in a ‘bigger...
Ads of the Week
Cadillac’s ‘Arabs of New York’ campaign celebrates what it means to ‘Dare Greatly’
Cadillac, as part of its ‘Dare Greatly’ initiative, has launched a new brand campaign in the Middle East, shining a...
Digital/Tech
Tony Abou Ghazaly on PR in the Age of Social Media
From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social...
Digital/Tech
The Rising Tide of Influence
Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But...
Digital/Tech
Instagram, likes and glamour
Fashion influencers can earn a fortune and live the life of a celebrity. But how effective are they, and should...
Ads of the Week
Puck encourages men to lend a helping hand to women during Ramadan
Ramadan is a month when people fast from dawn to dusk, abstaining from food and drink.Two meals are typically prepared....
Advertising
Giving Bloggers Extra Love
It seems that Roadster Diner, the Lebanese fast food restaurant chain, has grasped the important role today’s young influencers play...
