Cause Marketing

Ads of the Week

Saudi Women Challenge Perceptions in Thought-Provoking Commercial Aimed to Break Stereotypes

Memac Oglivy and SHE (Saudi Heroines Empowering a nation) collaborate with director Omar Hilal for an evocative film that challenges...

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Sami Saab on Phenomena's Ideas for Social Good

Beirut-based Phenomena is an agency that devotes much of its creative energies toward creating cause-related advertising and raising awareness for...

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Advertising as a Positive Force for Good

Advertising that can help save the world from itself has risen in importance. But is it coming from a genuine...

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Abaad's #Undress522, the campaign that won big on all fronts

In Lebanon, a rapist can be exonerated if he marries his victim (article 522 of the penal Code). Yet only...

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When Advertising Ceases to Be Advertising

Nada Abi Saleh, Deputy Managing Director at H&C Leo Burnett Beirut, talks about the specificity of the Lebanese ad agency...