Sponsorship

News In Brief

MMS reveals MBC Group's 2025 Ramadan programming and advertising opportunities

News In Brief

Aramex takes center stage as official partner of Arab Cinema Week

News In Brief

Sagesse Sports Club X The MediaVantage: groundbreaking sponsorship deal

News In Brief

SOCIALEYEZ to partake in WETEX 2024 as gold sponsor

News In Brief

Bitget enters a multi-million dollar deal with La Liga hoping to accelerate growth of crypto in sports

News In Brief

BIG KAHUNA FILMS to host the Loeries Judges Wrap Event

Ads of the Week

New campaign for PUMA & Al Hilal shows the unbreakable passion for football in Saudi Arabia

PUMA has unveiled a new kit for Al Hilal football club, marking a celebration of Saudi football and sports culture....

Digital/Tech

Leveraging audience segmentation in CTV sports advertising

Sports has the power to bring people together, whether it’s a local community rallying behind their home team or a...

News In Brief

WiDS MENA conference delves into the critical role of data in addressing humanitarian challenges

Ads of the Week

Manchester City’s players can't resist Nissan Patrol's appeal, end up missing training

In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team, Manchester...

News In Brief

e& life joins Dubai FinTech Summit as a powered by sponsor

News In Brief

NEOM becomes principal partner of Rajasthan Royals, India's premier T20 cricket giants

News In Brief

Visa and Red Bull F1 Teams enter global partnership

News In Brief

Perfetti Van Melle’s Mentos Gum to sponsor Al-Awwal Park Stadium in Riyadh

News In Brief

The Bold Group unveils transformative AI project at Athar Saudi Creative Festival