Content Marketing

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'

TBWA\RAAD appoints Tony Kayouka as Head of Social 
and Content

Web Summit 2023 and MENA's InnovateXperience

Rizk Haddad, Head of Monetization at Walee MENA, shares key learnings, trends and future directions from the company’s Lisbon Web...

Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry

The Impact of AI-Generated Content on SEO: Does it Really Work?

Kenan Baki, SEO Manager at Serviceplan Group Middle East, discusses the impact of AI-generated content on SEO

McCann expands its social capabilities with the launch of McCann Content Studios

16 content creators selected as part of MAGNITUDE's 'Digital Stars' program

OTT content is the new global influencer

Pooja Suvarna, Manager – Digital Media at Mediaplus Middle East, explains why OTT (Over The Top) content is the new...

MMS highlights MBC GROUP’s Ramadan reach & impact

Basebone expands its MENA content offering

Khaled AlShehhi earns the World Media Award for Content Leadership & Innovation 2022

Regional creator economy expected to rise in popularity as Arab youth flood video social entertainment platforms

WebEngage Trends & Insights Report 2022 reveals the highest-conversion-rate time slot in MENA

MCIT partners with Omnicom Group 
to boost digital content market

MBC Media Solutions to launch ‘Experience Ramadan 2022'