Content Marketing
News In Brief
Publicis Groupe ME welcomes new Chief Content Officer
News In Brief
Hilton and Saudi Tourism Authority partner through an engaging creative content campaign to promote tourism in the kingdom
Digital/Tech
Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer...
News In Brief
MKV Digital introduces MKV Creators, a new specialized division
Digital/Tech
Influence is Evolving, and Creators are Leading
Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the...
News In Brief
McCann Content Studios secures social media remit for Betty Crocker in the Middle East
Digital/Tech
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
Digital/Tech
How to launch your first influencer marketing campaign: a 7-step guide
Influencer marketing is a relatively new field that has developed over the past decade. It has evolved in various forms,...
Free Talk
Sugar, Spice and Everything Nice
Houssam El Boutary, Publicis Content’s Agile Studio Lead, shares his formula on Sexy Social Success
News In Brief
The ‘Beauty Creator Club’ launched by L’Oréal Luxe Middle East to empower regional talents
Digital/Tech
People want to follow people, not faceless brands
In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past,...
Digital/Tech
Short-form video helps supercharge the media mix and drive full funnel impact
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly,...
Digital/Tech
Social Media advertising spending to grow by 6% in 2024
Over the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning...
Advertising
UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
UM and FP7 McCann KSA have joined forces with Diriyah Season to pioneer a groundbreaking regional-first campaign, utilizing straight from...
Digital/Tech
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
The Middle East and North Africa (MENA) region has embraced Business-to-Business (B2B) influencer marketing faster than global markets, and there...
