Events/Awards The One Show Brag Bot invites the ad industry to celebrate wins unashamedly “The One to Brag About” One Show 2024 call for entries campaign and visual identity from NOT W+K breaks today...
News In Brief AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance
Events/Awards Epica introduces 'AIJE', its Artificial Intelligence Jury Experiment to explore the potential of AI in assessing and understanding creative ideas CAN AN AI REPLACE A CREATIVE JUROR? With their Artificial Intelligence Jury Experiment, the Epica Awards gave it a try....
Digital Online Marketing Trends 2024: Between Automation and Artificial Intelligence At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...
Ads of the Week Chupa Chups embarks on an AI adventure crafted by Wavemaker MENA and Perfetti Van Melle MEAP Wavemaker MENA, part of GroupM, and Perfetti Van Melle MEAP, rolled out a groundbreaking achievement with their latest campaign for...
Digital The Role of AI in Transforming Experiential Retail Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of...
Digital The Creative Renaissance: AI and Automation Redefining Artistry and Imagination Ambreen Kazi, Creative Director, SOCIALEYEZ elaborates on the impact of AI and automation on the entire creative process while exploring...
News In Brief WPP and Sprinklr to bring AI-powered customer experience management solutions to brands
News In Brief Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry
News In Brief TBWA\RAAD and Core42 join forces to enhance creative expression in the Arab world through AI innovation
Ads of the Week Swedish insurance company introduces Laika 13, the world's first AI teenager, created for mental health education Now launching Laika: the worlds first AI who suffers from several psychological disorders. Many researches have proven the severe negative...
