Industry Talk The Establishment Survey, a Premiere in Lebanon & the Arab World "In Lebanon, figures are just an opinion and studies are not always trusted," stated George Jabbour President of the Advertising...
Industry Talk Edouard Monin: 'it's the era of total understanding' Over the past years, in a globalized yet fragmented world guided by digitization and social media, the research industry has...
Industry Talk Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by Ipsos According to Ipsos, total advertising spend across traditional media in all regional markets last year stood at $20.3 billion. A...
