Advertising Reda Raad: 'A creative renaissance is what Saudi is undergoing right now' TBWA\Raad is building a world-class agency in Riyadh, says CEO Reda Raad. A war for talent and competition from Europe...
Advertising Reda Raad on Advertising: 'The race to build the companies of the future has begun' Reda Raad, TBWA\RAAD’s CEO was named by ArabAd Advertising Person of the Year 2022. In this interview, he explains why...
Free Talk Sincere tributes to Reda Raad, ArabAd Advertising Person of The Year ArabAd has named Reda Raad, CEO of TBWA\RAAD as the magazine's Advertising Person of the Year 2022. In a special...
Free Talk Reda Raad: ‘I am grateful & have more than I need’ Through this lighthearted questionnaire, we pick the heart and mind of Reda Raad, the passionate CEO of TBWA\Raad who always...
Advertising Reda Raad’s journey into adland Named by ArabAd as the Advertising Person of the Year, Reda Raad's CEO of TBWA\Raad reflects on his journey in...
Advertising Reda Raad: 'This New Reality is a Hard Pill to Swallow As the Covid-19 pandemic continues to disrupt the world around us, adland has begun to figure out its new normal,...
Advertising Reda Raad: 'We are concentrating on what we can influence' The chief executive of TBWARaad, Reda Raad, believes a corner was turned in 2018 and that Dubai is once again...
Advertising Reda Raad: ‘It’s always about the creative product’ TBWARaad is an agency at the top of its game. Reda Raad, the agency’s chief executive, talks Cannes, disruption and...
