Digital Online video emerges as an effective format in an evolving media landscape A TikTok and WARC report: When entertainment meets effectiveness - a guide to maximising impact
News In Brief Streaming content, an untapped opportunity for marketers to reach UAE audience during Ramadan
News In Brief GWPR 2022 Annual Index finds ageism as a major issue for women in the PR industry Global Women in PR Announces the Results of its Annual Index ahead of International Women’s Day
Ads of the Week Memac Ogilvy and Dove launch an empowering campaign that carries the beauty brand’s Self Esteem Project Memac Ogilvy and Dove partner to encourage a positive relationship with beauty following a research commissioned by Dove in Saudi...
News In Brief Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
News In Brief New Oliver Wyman global survey reveals GCC consumers’ appetite for VOD streaming services
News In Brief Largest opinion poll in the Arab world highlights significant trends in Arab public opinion
News In Brief UAE shoppers are the most mobile centric, omnichannel consumers in the world, finds PYMNTS-Visa CyberSource Survey
News In Brief Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds
News In Brief Bayt.com study dives into the ever-raging debate of balancing personal and professional lives
