Alex Maalouf

Industry Talk

Public relations in the dock

Public relations in the GCC is thriving, and yet PR practitioners continually fail at media relations. Are journalists rightfully disgruntled,...

Industry Talk

Alex Maalouf on Taking influence too far?

As French prosecutors investigate whether Monsanto and its agencies breached French data privacy laws, will the fallout affect how the...

Advertising

Advertising as a Positive Force for Good

Advertising that can help save the world from itself has risen in importance. But is it coming from a genuine...