News In Brief Cash is King but Barter is Smarter BizX CEO Bob Bagga addresses Middle East business leaders on the cure to the cashflow crisis in the COVID-19 economy
News In Brief Procter & Gamble to produce and donate masks and hand sanitizers as part of its “Protect Our Heroes” Covid-19 relief mission
News In Brief Recession, Job Losses, Another Pandemic and Protectionism Are Top Worries, Say Industry Leaders
Ads of the Week Intermarché and Romance agency present a message of hope with new campaign titled ‘I Want to Be With You' Intermarché has been alongside the community throughout this global crisis. The brand has played a major role in helping consumers...
Ads of the Week #StayCloseFromFar, Stories of connections brought to you by Nescafé Arabia For a brand that celebrates human connections it was frustrating for Nescafe to see how everyone everywhere was calling for...
News In Brief WARC releases Guide to Marketing in the COVID-19 Recession An evidenced based and practical guide for advertisers faced with a recession like no other
Industry Talk Crisis Management and Marketing Communication Through Coronavirus Crisis With so many uncertainties in these unprecedented times, it may be hard for managers and marketers to figure out how...
Advertising The impact of Covid-19 on brands and their marketing Not only has Covid-19 impacted regional advertising spend, it has made brand purpose and value more important than ever.
Advertising The fallout from Covid-19 on regional agencies Covid-19 has upended the region’s advertising industry. How are agencies coping? Are wage cuts and job losses imminent? How worried...
