Advertising Spend

Advertising

Global advertising spend to surpass $1trillion for the first time

2-Dec-2024

Advertising

WARC projects a 10.5% rise in global spend this year topping $1trn for first time

29-Aug-2024

News In Brief

OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey

24-Jul-2024

Digital/Tech

Social Media advertising spending to grow by 6% in 2024

2-May-2024

Industry Talk

Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward

Naji Boulos, IAA Lebanon 28-Feb-2024

News In Brief

OOH global revenue to exceed $40bn, finds WOO Global Market Index report

1-Aug-2023

Industry Talk

Lebanon Advertising Investments in 2022: the figures

Naji Boulos 16-Feb-2023

Advertising

The Anatomy of MENA 2020 Ad Spend

5-May-2021

Digital/Tech

Global Social Media Ad Spend Shoots Up by 56.4% in Q3 2020

10-Dec-2020

Advertising

MENA Advertising Expenditure Dissected

Elie Aoun 12-May-2020