Tourism

Ads of the Week

‘Meshwar Rayhin Meshwar’, a tourism campaign that embodies an unstoppable enchanting voyage across Lebanon

In an age where travelers are increasingly driven by a desire for unique, authentic, and memorable experiences, tourism advertising becomes...

News In Brief

Cannes Lions: STA’s CEO Fahd Hamidaddin put out an open invitation to create award-winning work

News In Brief

Saudi Tourism Authority rolls out Saudi Summer Program 2024

Ads of the Week

101 reasons to keep coming back for Abu Dhabi listed in new campaign by Serviceplan ME and Dejavu

Experience Abu Dhabi and Serviceplan Middle East launch 101 Abu Dhabi Do’s for the 2nd rendition of ‘One Summer Isn’t...

News In Brief

Orchid Beach Lounge introduces Escape Hotel, a luxurious haven in Batroun

News In Brief

Elie Saab Waterfront by Ohana, a new architectural wonder recently unveiled in Abu Dhabi

Industry Talk

The future of destinations

After years of isolation, the kingdom of Saudi Arabia has opened itself up to the world. In doing so, it...

Advertising

UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign

UM and FP7 McCann KSA have joined forces with Diriyah Season to pioneer a groundbreaking regional-first campaign, utilizing straight from...

Branding

California’s new global brand platform revolves around the notion of play

News In Brief

Abu Dhabi Airports selects Memac Ogilvy as new lead creative agency

Branding

Sharjah gets a new identity

Advertising

Saudi tourism ambassador, Lionel Messi challenges misconceptions in latest global campaign

Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi...

Industry Talk

Saudi Arabia: The final frontier

Saudi Arabia is betting big on tourism as it seeks to diversify its economy away from a dependency on oil....

Industry Talk

Saudi Arabia, the new hub for the events industry in the Middle East

Saudi Arabia’s events industry is booming. From art and culture to music and sport, a wealth of experiences are enriching...

Ads of the Week

Serviceplan Middle East and Dejavu put Abu Dhabi again on the global map with winter campaign

Following the summer campaign with its message ‘One Summer Isn’t Enough’, the Department of Culture and Tourism – Abu Dhabi...