Retail

Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk

2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...

Sahara Centre wins for the second year at the 2023 MENA Shopping Centre and Retailer Awards

The Role of AI in Transforming Experiential Retail

Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of...

Pikasso Jordan teams up with Carrefour to launch the Supermarket 2m2 Network

TikTok highlights shopping behavior trends in the GCC in new report

Snapchat’s virtual mall demonstrates the growing appetite for immersive retail experiences

AppsFlyer new report reveals eCommerce App industry trends that retail marketers can capitalize on

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari,...

Epsilon's global retail media study of brands and retailers explored perceptions of and approaches to retail media

Hilton Beirut Habtoor's retail space to reopen under new name: The Sooq Avenue

A Google and WARC report on how to unlock sustainable growth in retail

Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025

Snap, PwC and RLC white paper unveils the role of immersive tech in transforming the retail industry in Saudi Arabia...

Empyre Communications appointed as PR agency of a global retail event

Retail media is now the fourth-largest advertising medium, per WARC survey data

WARC releases The Marketer's Toolkit 2023: Future of Digital Commerce. Based on exclusive data from WARC and findings from a...

FC Home & Deco campaign targets Argentina football fans with innovative Passion Calculator