Advertising Saudi Arabia: The final frontier Saudi Arabia is betting big on tourism as it seeks to diversify its economy away from a dependency on oil....
Ads of the Week Serviceplan Middle East and Dejavu put Abu Dhabi again on the global map with winter campaign Following the summer campaign with its message ‘One Summer Isn’t Enough’, the Department of Culture and Tourism – Abu Dhabi...
News In Brief UNWTO's 'Tourism Opens Minds' campaign seeks to encourage tourists to explore new destinations
News In Brief Imagination creates experience in celebration of UNWTO World Tourism Day 2023 in Saudi Arabia
News In Brief Ras Al Khaimah 'Get More' campaign positions the Emirate as an attractive summer destination
Ads of the Week Emirates’ new spot stars an incredible CGI goose with a taste for luxury Untold Studios’ Ben Cronin directs the latest spot for Emirates starring Gerry, a wayward goose who likes to travel in...
News In Brief Industry experts optimistic about future of international travel and tourism in the Middle East during opening session of Arabian Travel Market 2022
News In Brief UAE & KSA Top Global YouGov Survey for Intent to Travel Abroad in 2021 A recent ‘Global Holiday Intent’ survey conducted by YouGov on behalf of Reed Travel Exhibitions, the organiser of Arabian Travel...
Industry Talk The UAE tourist experience in a Post-COVID-19 World By Kristine Pitts, Director of ExperienceLab Middle East
News In Brief Smart Technology Will Be Fundamental for Airlines To Safely Return to The Skies in The Coming Weeks SITA, the technology provider for the air transport industry, tsheds new light on how technology is helping airports and airlines...
Branding Lebanon the Brand, a Constantly Shifting Mosaic Raised in Australia for the first nine years of her life, Syrian national Diana Bachoura did not like Damascus during...
