Digital Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands In a new study commissioned in partnership with Nielsen, TikTok has looked closely at its community’s perception while using the...
Digital Beitna, the Middle East’s first 'social house' about to be launched Jordan-based Ilna Collective is preparing to launch a creative social house under the name Beitna, which in Arabic means 'our...
Digital TikTok’s #BeSafeBeHappy Campaign highlights the importance of a safe online experience Campaign launched on Safer Internet Day aims to spread positivity among TikTok users in the MENA region
Digital The TikTok Year 2020 in Review 2020 has been quite the year. From a global pandemic that introduced us to social distancing to personal and economic...
News In Brief TikTok For Business launches Ads Academy in MENA, a virtual Programme for Media Agencies As the TikTok community continues to grow in the MENA region, many businesses and brands are looking to tap into...
News In Brief New study from TikTok For Business shows behavioral shifts towards online shopping across its Middle East audience
News In Brief TikTok and Gritti Fund take start-up founders to new heights with the #PitchUpInTheSky challenge TikTok, the popular platform for short-form mobile video has partnered with the Gritti Fund to launch the ultimate elevator pitch...
