When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

Created by Beirut-based Pimo agency for Unilever's Comfort brand, the campaign focuses on the idea that fragrance isn’t just about freshness but about connection.

The agency wanted to stress on the fact that “Comfort’s scent is one that hugs you and refuses to let go.”

This campaign is designed to showcase Comfort’s new concentrated fragrance in a way that felt both functional and emotionally engaging.

The solution? A trilogy of TVCs blending humor and relatability.

Each film tells a fun, unexpected story of how Comfort’s long-lasting fragrance could transform even the most serious or awkward moments into something warmer. Whether it was at airport security or a tense social encounter with a boss, the lingering scent became the silent force that shifted the entire mood.

But the campaign didn’t stop there. The ‘Double Sweater Challenge’ initiated by Pimo’s creative force was designed to bring this concept to life in a real, tangible way.

Influencer couples were invited to wash a giant double sweater with Comfort and wear it together all day.

The result? A lighthearted yet striking demonstration of how Comfort’s fragrance keeps you close—literally.

As the day went on, the influencers found themselves enjoying the fresh, comforting scent. By the end, they didn’t want to take the sweater off—showing how Comfort’s fragrance lingers and keeps you close.

Joumana Micaelian, Managing Partner of PIMO: "A huge thank you to Marc Chehab, Unilever Homecare Brand Manager, for believing in bold, creative storytelling and for trusting us to bring this idea to life. And thanks also to Mazen Fayad, the exceptional director behind this campaign, and to Millimeter Pro for their outstanding production work."

This campaign celebrated how scent creates lasting connections, both physically and emotionally and it did so via bold, creative storytelling mode.

The buzz, the laughter, and the engagement all came together to prove that Comfort’s fragrance is more than just freshness—it’s a feeling that stays with you and the message clearly sticks.

CREDITS

Agency: PIMO

Client: Uniliver - Comfort

Unilever Home Care Brand Manager : Marc Chehab

Production House: Millimeter Pro
Producers: Christelle Saadé – Johnny Yaghi
Director: Mazen Fayad
DP:  Toufic Tabbal
Sound Engineer: Roudy Abi Hanna
Post Production House: The Bright Side