Tylda Kaloustian: the Beauty Inherent to Design

After reaching the top of the advertising ladder I left because… Of my addiction to creativity, which saw me entering the world of jewelry design in the year 2000. This new field offered challenges advertising wasn’t offering any longer.

The things I miss most about advertising are… The people, brainstorming, group discussions, presentations, teamwork, and that magical moment your campaign is aired.

What is still left from all those years are… Memories and a few good friendships.

The tools acquired from advertising, which I employ in my current role are… Frankly 
a lot. Advertising has taught me to respect a client’s budget, to obtain the right brief from the client even when the client is incapable of providing the correct brief, to treat the product as though it were mine, to be ahead of the client’s expectations, and to let them come back for more!

Some of the good old things that don’t exist anymore are… Creativity, which today is in short supply.

What is missing in the ad industry are… Ethics and long-term relationships, which are virtually nonexistent as trust is key.