Raffaello Middle East launches a genuine love story from the region.

The work of Grey’s Dubai office, ‘The Love Story’ tells of a young woman who follows her heart and takes the lead even when it comes to choosing her life partner. Raffaello further drives conversation by asking women in the region if you too would #followyourheart.

Culturally relevant and unassumingly romantic, the film is making its rounds on social media, including Facebook, Instagram, Twitter and YouTube.

Credits:

Agency: Grey Dubai

Executive creative director: Vidya Manmohan

Associate creative director: Omaima Saad

Copywriter: Athina Afton

Art director: Khaled Ibrahim

Account director: Sonal Chaddha

Account executive: Justine Dib

Digital planner: Ayla Demoraes