An invitation to come and devour music at the Philharmonie de Paris

Since its inauguration, the Philharmonie de Paris has worked on the principle of accessibility and open-mindedness, towards music and people. 

Its most recent outdoor campaign reflects that direction and spirit.

Under the tagline “no limits to music”, BETC Paris has created three appetizing visuals with a colourful pop aesthetic: a crispy piano keys in a chip box, spaghetti cable jacks or a mouth-watering ball of creamy violin ice-cream. The eye-popping visuals with their mixed references to food and music have a clear message - come and devour music at the Philharmonie de Paris.

The institution is hoping to tear down barriers between different musical styles and their audiences.

CREDITS:

Agency: BETC Paris

CCO: Rémi Babinet

Creative Directors: Francis de Ligt, Nathalie Dupont

Art Director: Nicolas Prado

Copywriter: Clara Lafuente

Photographer: Paul & Martin