Advertising BETC transforms its CSR report into a hotel for bees To raise awareness around the preservation of wild bees that don't produce honey but are key to the development of...
Advertising BETC and CANAL+ imagine a campaign validated by the streets for the launch of 'Validé' Season 2 This October, French TV channel Canal+ launched the second season of its hit TV show
Advertising Reporters Without Borders launches support campaign for Maria Ressa on World Press Freedom Day Mass international solidarity campaign launched in support of Maria Ressa
Advertising Crocodiles Play Collective in Lacoste new campaign by BETC Paris Moving freely and connecting different cultures are the special powers of the crocodile, the iconic emblem of the Lacoste brand....
Ads of the Week BETC Paris creates one of the innovative work of the year in the Health & Wellness category
Advertising Lacoste Collaborates with Polaroid to Celebrate All the Colors in New Campaign by BETC For the spring 2021 season, Lacoste is bringing all the colors. Through a brand new collaboration with Polaroid, the crocodile...
Ads of the Week Bouygues Telecom wants you to get some quality time in the bedroom On Valentine’s Day, French telco Bouygues Telecom and ad agency BETC present: the mini-charger
Ads of the Week Canal+ Africa new campaign highlights the unique relationship the brand plays in African people's daily lives CANAL+ International, and its ad agency BETC, has unveiled a new brand campaign that will air in 25 markets to...
Ads of the Week If You Had Santa Claus Phone Number, What Would You Ask ? It’s safe to say 2020 has been a strange year: the pandemic, lockdown, the economic and environment crisis (to name...
Ads of the Week Reporters without Borders and BETC Send a Strong Reminder of the Mission Behind Journalists' Work Now more than ever, it is crucial to be informed and have access to facts. In a world where fake...
Ads of the Week Kendji Girac's Fans Experience What Two Million French People go Through Every Day Early November, well-known French musician and winner of The Voice Season 3, Kendji Girac, surprised his fans by posting a...
Ads of the Week Lady Gaga Staring in "Voce Viva" Valentino's New Fragrance for Women To support the launch of Valentino's new feminine perfume, L'Oréal Luxe called on agency BETC Etoile Rouge to create “Voce...
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