Tarek Chemaly
Industry Talk
2023: A year of “middles” in the Lebanese market
In his poem “In the home stretch”, Robert Frost goes “You’re searching, Joe, for things that don’t exist; I mean...
Advertising
2022, this was the year that was for Lebanon’s ad industry
Denying Reality: Lebanese Advertisers Remain Upbeat Despite Dire State of Industry
Ads of the Week
Khoury Home: The ad that Gets It Right for Christmas
When in doubt - go to Khoury Home. #GetitRight this Christmas is a platform that was created to encourage people...
Ads of the Week
Demco Properties: Best gift that cannot be bought
So what is the best Christmas present an elderly person can get? Basically, something which cannot be bought from a...
Advertising
Flag-bearers on Lebanon's Independence Day
Advertising
Stephane Xiberras of BETC: Unmasking the Creativity
Events
Epica: Travel to the heart of Adland
Founded in 1987, Epica is the only creative prize awarded by journalists working for marketing and communications magazines around the...
Advertising
Halloween: Pump(kin) up the volume!
Halloween is the newest addition to the festivities that engulf Lebanon and which is imported from elsewhere. No matter what,...
Advertising
Wake me up when October ends
October is here and with it the Breast Cancer Awareness Month - the rest of the cancers will have to...
Advertising
What comparative ad? When comparison is not so
Comparative advertising is not allowed in Lebanon, which is why there are vague slogans such as "Master ta3mo atyab" (Master...
Advertising
Lebanese Army Day: of Atrocities in Camouflage
The Lebanese Army is renowned for producing classic advertising. Some of the most memorable are the "Who said blood does...
Advertising
Ramadan Advertising: Mine Eyes Have Seen the Lantern, but not the Light
If one looks at this year’s ads for Ramadan, and this year is neither better and nor worse than any...
