Advertising 2022, this was the year that was for Lebanon’s ad industry Denying Reality: Lebanese Advertisers Remain Upbeat Despite Dire State of Industry
Ads of the Week Khoury Home: The ad that Gets It Right for Christmas When in doubt - go to Khoury Home. #GetitRight this Christmas is a platform that was created to encourage people...
Ads of the Week Demco Properties: Best gift that cannot be bought So what is the best Christmas present an elderly person can get? Basically, something which cannot be bought from a...
Events/Awards Epica: Travel to the heart of Adland Founded in 1987, Epica is the only creative prize awarded by journalists working for marketing and communications magazines around the...
Advertising Halloween: Pump(kin) up the volume! Halloween is the newest addition to the festivities that engulf Lebanon and which is imported from elsewhere. No matter what,...
Advertising Wake me up when October ends October is here and with it the Breast Cancer Awareness Month - the rest of the cancers will have to...
Advertising What comparative ad? When comparison is not so Comparative advertising is not allowed in Lebanon, which is why there are vague slogans such as "Master ta3mo atyab" (Master...
Advertising Lebanese Army Day: of Atrocities in Camouflage The Lebanese Army is renowned for producing classic advertising. Some of the most memorable are the "Who said blood does...
Advertising Ramadan Advertising: Mine Eyes Have Seen the Lantern, but not the Light If one looks at this year’s ads for Ramadan, and this year is neither better and nor worse than any...