Events/Awards Al Jazeera ‘Hear the Human Story’ The 'Hear the Human Story' marketing campaign for Al Jazeera English has been awarded the Gold prize in “Consumer or...
Advertising Global Adspend to Accelerate (in 2016) Despite Economic Headwinds The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to...
Digital Ecstasy Labs: a New Breed of Producers A new breed of producers has emerged representing a novel generation of producer/creator who seem to be at the forefront...
Events/Awards Dubai Lynx Awards the Region’s Best The much anticipated Dubai Lynx International Festival of Creativity has come to an end early March, culminating in a dazzling...
Ads of the Week Total Voyage to Space Total is launching its new \'Space Travellers\' (\'les Voyageurs de l\'Espace\') ad campaign featuring Total\'s upgraded network of service stations...
Branding Brand Lounge: a decade and a makeover Dubai-based independent brand consultancy firm Brand Lounge is celebrating its first decade in the business and is doing so by...
Industry Talk A Way Forward Humbled, honoured, and proud to be elected the first Arab jury president for the 2016 Cresta Awards has strengthened his...
Ads of the Week 'Buy a Lady a Drink' for Charity Belgian brewer Stella Artois has partnered with Water.org and its Co-Founders Matt Damon and Gary White to launch an eye-catching...
Ads of the Week Lucky Everyday La Libanaise Des Jeux (LLDJ), the exclusive operator of lottery games throughout Lebanon, kicked off 2016 with a new offering...
Ads of the Week Trump Calls for a Ban on Muslims in First TVC Campaign Donald Trump\'s first campaign television ad reiterates his infamous statement that Muslims should be prevented from entering the United States,...
Ads of the Week Potato-Batata Here is a piece of content in the form of a hip-hop video telling the tale of a bi-cultural divide...
Advertising Ad Agencies Unite to Spread HOPE Initiated by Pikasso, the ‘HOPE’ campaign, which debuted mid December with a visual teaser that strictly read the word Hope...
Ads of the Week Sony Elevates the Brand to New ‘Depths’ In a bid to offer its followers an unparalleled experience in line with the capabilities of its latest mobile phone,...
